Kitara Media
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Kitara Media Site
Kitara Media - http://kitaramedia.com/
With the recent purchase of the company by Bristol Interactive, LLC and the cash and talent infusion they seem to be making serious headway into the first tier. Mostly a revenue share network, Kitara Media has made vast improvements in payments, interface and eCPM. It is indicated by some publishers they will do cpm deals. Some of the new toys for publishers to play with are a fully automated sign in and digital W8/W9 which simplifies and accelerates signup. Kitara Media also has a brand new iPhone widget which streams revenue stats to your phone real time, and a quality of traffic rating which constantly compares your traffic to historical and their internal network quality levels. These tools and a proactive attitude make them a solid player in the web publishing world.
BannerConnect Review
BannerConnect -www.bannerconnect.net
Bannerconnect.net
A Netherlands-based company with offices in Europe and North America BannerConnect fulfill a niche as a web-banner adverting leader with the bulk of their services weighted towards flash-based ads at standard sizes. Users report that the company has stringent requirements for the publishers it accepts. For those that qualify, Banner Connect offers the freedom of CPC, CPM and CPA options.
A division of Techconnect BV, BannerConnect is a European oriented Right Media Exchange network partner who specializes in flash banner campaigns and claim to have 100% worldwide coverage and able to accept all languages. With CPM, CPA and CPC campaigns represented, we have a strong contender for a Tier-2 network.
CPX Interactive Review
Filed under: 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
CPX Interactive – www.cpxinteractive.com
CPX Interactive Site
CPX is attempting to position themselves as a complete solution for publishers looking for advertising inventory. One of the most notable developments in this direction is the creation of premium-level network for larger clients with correspondingly larger payouts. Perhaps this focus on bigger publishers explains why, for smaller publishers, some basic issues in payment, functionality and service remain. To date, CPX’s move into a first-tier ad network is still experiencing some significant growing pains.
For those looking for a second to third-tier remainent option, the advertising offerings on CPX may be tempting. Publishers attempting to top up their inventory are given control in opting out of ads and filtering to the choices that suit them best, and all at competitive rates. The problems with CPX lie in back-end fulfillment, contact and functionality. Users report issues with prompt payment, inability to contact customer service and the publisher user interface is un-intuitive.