RealTechNetwork
Realtechnetwork
RealTechNetwork - http://www.realtechnetwork.com/
Blue-chip advertisers seem to justify the tough qualification standards for RealTechNetwork. The site is geared for low involvement from high-traffic publishers. If you have the number to convert the RealTechNetwork rates and don’t want to be bothered with constantly adjusting your offerings, this may be the company for you. Although there is some negative blogger buzz about their rates, most of this info seems out of date as the company continues to improve the things that matter- including its payment schedule.
The Rubicon Project
Filed under: 1st Tier, 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
Rubicon Project
The Rubicon Project - http://rubiconproject.com/
The Rubicon Project is a network of ad networks that seems to work. Publishers can apply to one great catch-all for access to all the offerings of a whole bunch of networks. Great design, great fundamentals and function; this site is a winner. But, already some users are concerned that what worked pre-signup, now doesn’t work thru Rubicon. And if Rubicon ever starts to seriously squeeze the profits of its network partner, so that they become viewed as competitors, their business model might have problems. But, with a one hundred and thirty network depth that includes the top-tier players, they might just be on to a very good thing.
Casale Media Review
Casale Media
Casale Media - http://www.casalemedia.com/
Casale Media gives the publisher a variety of choice and control over advertising content afforded by users, not to mention an industry leading 70% payout rate, has made Casale a major player. However, I have some concerns about Casale which I will share below. On the whole, most publishers like the treatment they get from Casale, and advertisers like the reach and scope of the network. Delivery of ads to publisher sites is sometimes hampered by the constrained technical specs of their offerings, but relative to its size, (huge) the complaints are few and far between. The only problem I have personally had with Casale is an extreme level of conceit with the staff. If you do not have to deal with the business development people or the management, you may have a great experience.
BannerConnect Review
BannerConnect -www.bannerconnect.net
Bannerconnect.net
A Netherlands-based company with offices in Europe and North America BannerConnect fulfill a niche as a web-banner adverting leader with the bulk of their services weighted towards flash-based ads at standard sizes. Users report that the company has stringent requirements for the publishers it accepts. For those that qualify, Banner Connect offers the freedom of CPC, CPM and CPA options.
A division of Techconnect BV, BannerConnect is a European oriented Right Media Exchange network partner who specializes in flash banner campaigns and claim to have 100% worldwide coverage and able to accept all languages. With CPM, CPA and CPC campaigns represented, we have a strong contender for a Tier-2 network.
CPX Interactive Review
Filed under: 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
CPX Interactive – www.cpxinteractive.com
CPX Interactive Site
CPX is attempting to position themselves as a complete solution for publishers looking for advertising inventory. One of the most notable developments in this direction is the creation of premium-level network for larger clients with correspondingly larger payouts. Perhaps this focus on bigger publishers explains why, for smaller publishers, some basic issues in payment, functionality and service remain. To date, CPX’s move into a first-tier ad network is still experiencing some significant growing pains.
For those looking for a second to third-tier remainent option, the advertising offerings on CPX may be tempting. Publishers attempting to top up their inventory are given control in opting out of ads and filtering to the choices that suit them best, and all at competitive rates. The problems with CPX lie in back-end fulfillment, contact and functionality. Users report issues with prompt payment, inability to contact customer service and the publisher user interface is un-intuitive.