The Rubicon Project
Filed under: 1st Tier, 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
Rubicon Project
The Rubicon Project - http://rubiconproject.com/
The Rubicon Project is a network of ad networks that seems to work. Publishers can apply to one great catch-all for access to all the offerings of a whole bunch of networks. Great design, great fundamentals and function; this site is a winner. But, already some users are concerned that what worked pre-signup, now doesn’t work thru Rubicon. And if Rubicon ever starts to seriously squeeze the profits of its network partner, so that they become viewed as competitors, their business model might have problems. But, with a one hundred and thirty network depth that includes the top-tier players, they might just be on to a very good thing.
Traffic Marketplace Review
Traffic Marketplace
Traffic Marketplace - http://www.trafficmarketplace.com/
At first glance, Traffic MarketPlace (TMP) appears to be good site for your third tier choice. Dig deeper and the issues begin to emerge, including rampant problems with site functionality and poor customer service. Add in a higher threshold of clicks required before you actually see any revenue and Traffic Marketplace may not be worth your time.
CPX Interactive Review
Filed under: 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
CPX Interactive – www.cpxinteractive.com
CPX Interactive Site
CPX is attempting to position themselves as a complete solution for publishers looking for advertising inventory. One of the most notable developments in this direction is the creation of premium-level network for larger clients with correspondingly larger payouts. Perhaps this focus on bigger publishers explains why, for smaller publishers, some basic issues in payment, functionality and service remain. To date, CPX’s move into a first-tier ad network is still experiencing some significant growing pains.
For those looking for a second to third-tier remainent option, the advertising offerings on CPX may be tempting. Publishers attempting to top up their inventory are given control in opting out of ads and filtering to the choices that suit them best, and all at competitive rates. The problems with CPX lie in back-end fulfillment, contact and functionality. Users report issues with prompt payment, inability to contact customer service and the publisher user interface is un-intuitive.