RealTechNetwork
Realtechnetwork
RealTechNetwork - http://www.realtechnetwork.com/
Blue-chip advertisers seem to justify the tough qualification standards for RealTechNetwork. The site is geared for low involvement from high-traffic publishers. If you have the number to convert the RealTechNetwork rates and don’t want to be bothered with constantly adjusting your offerings, this may be the company for you. Although there is some negative blogger buzz about their rates, most of this info seems out of date as the company continues to improve the things that matter- including its payment schedule.
Kitara Media
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Kitara Media Site
Kitara Media - http://kitaramedia.com/
With the recent purchase of the company by Bristol Interactive, LLC and the cash and talent infusion they seem to be making serious headway into the first tier. Mostly a revenue share network, Kitara Media has made vast improvements in payments, interface and eCPM. It is indicated by some publishers they will do cpm deals. Some of the new toys for publishers to play with are a fully automated sign in and digital W8/W9 which simplifies and accelerates signup. Kitara Media also has a brand new iPhone widget which streams revenue stats to your phone real time, and a quality of traffic rating which constantly compares your traffic to historical and their internal network quality levels. These tools and a proactive attitude make them a solid player in the web publishing world.
Valueclick Media
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Value Click Media
ValueClick Media – http://www.valueclickmedia.com/
At a threshold of 3000 unique visitors a month, ValueClick Media is a great company that any site should be able to join- provided your content meets their criteria. In the past, some publishers complained about the quality of their offerings, but the company seems to be moving in the right direction on this front. The thing that keeps ValueClick top of mind for so many small to medium publishers is the controlled offered in adjusting their content, and the always up-to-date products- such as interstitials- and top-of-the-line visitor tracking. Features and service often only reserved for big publishers in the top tier networks are made available to the little guy with ValueClick.
The Rubicon Project
Filed under: 1st Tier, 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
Rubicon Project
The Rubicon Project - http://rubiconproject.com/
The Rubicon Project is a network of ad networks that seems to work. Publishers can apply to one great catch-all for access to all the offerings of a whole bunch of networks. Great design, great fundamentals and function; this site is a winner. But, already some users are concerned that what worked pre-signup, now doesn’t work thru Rubicon. And if Rubicon ever starts to seriously squeeze the profits of its network partner, so that they become viewed as competitors, their business model might have problems. But, with a one hundred and thirty network depth that includes the top-tier players, they might just be on to a very good thing.
interCLICK Review
interCLICK site
InterCLICK - http://www.interclick.com/
InterCLICK is a still-solid choice for a second tier network when other qualifying criteria of other companies are out of your reach. However, interCLICK has lost some of the shine it held just a few years ago. Some of the innovative products they offer, especially the ground breaking options available to publishers in interstitials, may make it worth your consideration. A recent track record of delayed payments may not warrant a red flag, but certainly a yellow. For some, these payment issues reflect an overall decline in position that is continuing steadily downward.
BannerConnect Review
BannerConnect -www.bannerconnect.net
Bannerconnect.net
A Netherlands-based company with offices in Europe and North America BannerConnect fulfill a niche as a web-banner adverting leader with the bulk of their services weighted towards flash-based ads at standard sizes. Users report that the company has stringent requirements for the publishers it accepts. For those that qualify, Banner Connect offers the freedom of CPC, CPM and CPA options.
A division of Techconnect BV, BannerConnect is a European oriented Right Media Exchange network partner who specializes in flash banner campaigns and claim to have 100% worldwide coverage and able to accept all languages. With CPM, CPA and CPC campaigns represented, we have a strong contender for a Tier-2 network.
CPX Interactive Review
Filed under: 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
CPX Interactive – www.cpxinteractive.com
CPX Interactive Site
CPX is attempting to position themselves as a complete solution for publishers looking for advertising inventory. One of the most notable developments in this direction is the creation of premium-level network for larger clients with correspondingly larger payouts. Perhaps this focus on bigger publishers explains why, for smaller publishers, some basic issues in payment, functionality and service remain. To date, CPX’s move into a first-tier ad network is still experiencing some significant growing pains.
For those looking for a second to third-tier remainent option, the advertising offerings on CPX may be tempting. Publishers attempting to top up their inventory are given control in opting out of ads and filtering to the choices that suit them best, and all at competitive rates. The problems with CPX lie in back-end fulfillment, contact and functionality. Users report issues with prompt payment, inability to contact customer service and the publisher user interface is un-intuitive.