RealTechNetwork
Realtechnetwork
RealTechNetwork - http://www.realtechnetwork.com/
Blue-chip advertisers seem to justify the tough qualification standards for RealTechNetwork. The site is geared for low involvement from high-traffic publishers. If you have the number to convert the RealTechNetwork rates and don’t want to be bothered with constantly adjusting your offerings, this may be the company for you. Although there is some negative blogger buzz about their rates, most of this info seems out of date as the company continues to improve the things that matter- including its payment schedule.
Kitara Media
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Kitara Media Site
Kitara Media - http://kitaramedia.com/
With the recent purchase of the company by Bristol Interactive, LLC and the cash and talent infusion they seem to be making serious headway into the first tier. Mostly a revenue share network, Kitara Media has made vast improvements in payments, interface and eCPM. It is indicated by some publishers they will do cpm deals. Some of the new toys for publishers to play with are a fully automated sign in and digital W8/W9 which simplifies and accelerates signup. Kitara Media also has a brand new iPhone widget which streams revenue stats to your phone real time, and a quality of traffic rating which constantly compares your traffic to historical and their internal network quality levels. These tools and a proactive attitude make them a solid player in the web publishing world.
Valueclick Media
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Value Click Media
ValueClick Media – http://www.valueclickmedia.com/
At a threshold of 3000 unique visitors a month, ValueClick Media is a great company that any site should be able to join- provided your content meets their criteria. In the past, some publishers complained about the quality of their offerings, but the company seems to be moving in the right direction on this front. The thing that keeps ValueClick top of mind for so many small to medium publishers is the controlled offered in adjusting their content, and the always up-to-date products- such as interstitials- and top-of-the-line visitor tracking. Features and service often only reserved for big publishers in the top tier networks are made available to the little guy with ValueClick.
The Rubicon Project
Filed under: 1st Tier, 2nd Tier, 3rd Tier, Ad Network Review, Paypal Enabled
Rubicon Project
The Rubicon Project - http://rubiconproject.com/
The Rubicon Project is a network of ad networks that seems to work. Publishers can apply to one great catch-all for access to all the offerings of a whole bunch of networks. Great design, great fundamentals and function; this site is a winner. But, already some users are concerned that what worked pre-signup, now doesn’t work thru Rubicon. And if Rubicon ever starts to seriously squeeze the profits of its network partner, so that they become viewed as competitors, their business model might have problems. But, with a one hundred and thirty network depth that includes the top-tier players, they might just be on to a very good thing.
Traffic Marketplace Review
Traffic Marketplace
Traffic Marketplace - http://www.trafficmarketplace.com/
At first glance, Traffic MarketPlace (TMP) appears to be good site for your third tier choice. Dig deeper and the issues begin to emerge, including rampant problems with site functionality and poor customer service. Add in a higher threshold of clicks required before you actually see any revenue and Traffic Marketplace may not be worth your time.
Advertising.com Review
Advertising.com
Advertising.com - http://www.advertising.com
The leader in the industry, AOL’s advertising.com, recently folded under the umbrella of Platform A, boasts what ComScore Media Metrics calls the largest advertising network on earth. With an astonishing 91% reach and the scope of the offerings from premium, agency and brand clients, as well as ‘smart’ ads that track the behavior of your visitors and adjust your offering according, make it a network well worth being a part of. The difficulty comes in qualifying, with the click thru rates and unique traffic needed from publishers only sitting at the very highest end of the spectrum.
Casale Media Review
Casale Media
Casale Media - http://www.casalemedia.com/
Casale Media gives the publisher a variety of choice and control over advertising content afforded by users, not to mention an industry leading 70% payout rate, has made Casale a major player. However, I have some concerns about Casale which I will share below. On the whole, most publishers like the treatment they get from Casale, and advertisers like the reach and scope of the network. Delivery of ads to publisher sites is sometimes hampered by the constrained technical specs of their offerings, but relative to its size, (huge) the complaints are few and far between. The only problem I have personally had with Casale is an extreme level of conceit with the staff. If you do not have to deal with the business development people or the management, you may have a great experience.
interCLICK Review
interCLICK site
InterCLICK - http://www.interclick.com/
InterCLICK is a still-solid choice for a second tier network when other qualifying criteria of other companies are out of your reach. However, interCLICK has lost some of the shine it held just a few years ago. Some of the innovative products they offer, especially the ground breaking options available to publishers in interstitials, may make it worth your consideration. A recent track record of delayed payments may not warrant a red flag, but certainly a yellow. For some, these payment issues reflect an overall decline in position that is continuing steadily downward.
Tribal Fusion Review
Tribal Fusion site
Tribal Fusion - http://www.tribalfusion.com/
The Tribal Fusion business model is centered on high volume traffic from high-quality publishers, which also means high standards for choosing their business partners. Listed as CPM-only, the list of publishers Tribal Fusion carries tends to be pretty exclusive at around only top 1000 sites. Great if you can get in, because the adverting offerings also tend towards premium and brand clients. Add in great customer service and great filter options and you can build a click-worthy site - even if the return may be less than some other companies.
BannerConnect Review
BannerConnect -www.bannerconnect.net
Bannerconnect.net
A Netherlands-based company with offices in Europe and North America BannerConnect fulfill a niche as a web-banner adverting leader with the bulk of their services weighted towards flash-based ads at standard sizes. Users report that the company has stringent requirements for the publishers it accepts. For those that qualify, Banner Connect offers the freedom of CPC, CPM and CPA options.
A division of Techconnect BV, BannerConnect is a European oriented Right Media Exchange network partner who specializes in flash banner campaigns and claim to have 100% worldwide coverage and able to accept all languages. With CPM, CPA and CPC campaigns represented, we have a strong contender for a Tier-2 network.